Born and raised in Los Angeles, I spent much time on freeways as a kid, gazing out the window of my parents’ car. To pass the time, I would deconstruct and analyze car designs with my brother, and daydream about designing cars myself. Now, as an adult, I have grown to love all kinds of design, from video games to fashion to architecture.
My design process starts with a story. I create a world and characters that give life to my design. A good story has the power to tap into people’s primal emotions, taking a design from a mere object to much more. The person sees herself as the protagonist of the story, with the designed object as the vehicle (so to speak) to take them on the journey. I love creating these stories, and would love the opportunity to work with a company that understands the value of story.