Hi, my name is Mason Watson. For me, design isn’t about aesthetics or materials, it’s about asking the bigger questions and creating a compelling story. There needs to be an understanding from the beginning of who you are designing for and what impact are you trying to create. I consider myself more of a ‘big picture’ thinker, and I’m always looking at the broader questions and the strategy behind everything I create. I am passionate about the whole design process from the inside and out. From the initial sketching and concepts to the final product, branding, and experience. I believe when designers think holistically on a project and collaborate across diverse teams, true magic can happen.